Tell us about your brand.

Do you have an existing signature? If yes, are you attached to it?

If you don't have one yet, leave this blank.

Mission

Why does your brand exist beyond making money?

Objective

Where do you want your brand to stand when this is done?

What should someone feel the first time they encounter your brand?

One feeling, one moment. Don't overthink it.

Core Belief

What does your brand believe that most people in your industry don't?

Values

Three values that define your brand. One word each. If removing one wouldn't change anything, it's not a value.

Three words your best customer would use. Three words you never want associated with your brand.

What makes your brand different?

What do you do that no competitor can claim?

Name your three main competitors and tell us how you differ from them.

Who is your ideal customer?

What are they looking for when they find you? Describe them as a person, not demographics.

What do you want to keep from what already exists?

Visual assets, tone, messaging, identity elements. Anything goes.